Jarvis

San Jose is also called Man Jose. I had interest in this market for a long time. I worked with three other teammates to find a solution to help single males in the Bay Area look for a committed relationship and become better partners.

DURATION

PEOPLE

SKILLS

TOOLS

Spe. 2017-Dec. 2017

Jessica Yang, Yan Yan,

Vera Wang, Julie Lp

Product Design, User Research, Prototyping, Information Analysis, User testing, UX Design

Sketch, Invision, GIF Brewery

01

CORE DESIGN QUESTION

How might we increase the chances for single male seeking a committed relationship to find a partner?

02

WHO IS IN THE MARKET?

03

RESEARCH

SECONDARY RESEARCH

POPULATION RATIO

55.3% ( 160,228）

SF-Oakland-Vallejo, CA

44.7% (129,558)

Male

Female

59% (50,250

41% (34,957)

Male

Female

San Jose

HOW PEOPLE MEET THEIR PARTNERS

39%

Through friends

15%

At work

12%

Public places

Hobby

Dating app

PRIMARY RESEARCH

INTERVIEW

We interviewed 11 single male participants in the Bay Area. We also interviewed 5 female participants because the dating market has two parties, we should hear the voices of both sides. The below are several most useful observations we got from them.

INTERVIEW ANALYSIS AND INSIGHTS

04

IDEATION

05

PERSONA

We created two personas for our product. Both of them are actively looking for serious relationship. Michael is a typical user of our design. Mary Jane can benefit from our design.

Mockup

Why did it fail?

Mockup

Why did it fail?

06

FAILED CONCEPT

CONCEPT 1

PROTOTYPE

This is a box which can be customized. Male can choose what they want to add to this box. The items in this box can save their time for choosing the right gifts or for some emergency situations.

FEEDBACK

CONCEPT 2

PROTOTYPE

This is a coffee shop only serve singles. They come here with three different status: open for conversation, have a rest, or close for conversation. Once they sit down o, the sensors on the chairs will show their status on mobile app.

FEEDBACK

07

FINAL SOLUTION

THE USE CASE BASED ON PERSONA

BACKGROUND

Michael and Mary Jane have been dating for 4 times, and both of them have the crush on each other. Mary Jane goes back to Texas to celebrate Christmas and will come back to Bay Area this Thursday. Michael will pick up her at SFO at 7:30 pm, have dinner together, then send her back to her home.

VOICE ASSISTANT

"Communication reminder to Mary Jane. It has been over 36 hours since you spoke to Mary Jane last time, you might want to check in to let her know you haven't forgotten about her"

"Do you want me to find the topics she interests in while you are texting her?"

"Do you want to me look up restaurants near her house and airport on Thursday?"

"Hi Micheal, your date is in one hour and fifteen minutes. Traffic looks smooth, so it shouldn't take you more than thirty minutes! Would you like me to remind you to leave the house? "

"Checklist has been sent to your mailbox. "

"When you arrive, make sure you get out of your car and help her with her bags, a lot of guys forget this. These little things can really take you a long way. "